Free marketing advice for small businesses and sole traders
A website theme refers to a pre-designed template or layout that determines the visual appearance of your site. These themes consist of a collection of elements such as colours, typography, graphics, and other design elements that are used to give it a cohesive and professional look.
User-generated content (UGC) refers to any content, such as text, images, videos or audio recordings, that is created and shared by users of a product or service. Here’s our take.
If you’re an indie author with dreams of selling lots of books, we’ve put together a simple guide on how to market a novel. It includes how to set up a website and create content that reaches your target audience as well as how to choose the right social media platforms to build a following.
Running a small business can be tough, especially when trying to compete with larger corporations in your industry. It can often feel like your business is getting lost in the crowd, but there is a solution – market penetration.
As the world of digital marketing continues to evolve, businesses need to stay on top of the latest strategies to effectively engage their audience. One powerful tool to achieve this is the Call-to-Action or CTA.
For anyone in the digital marketing space, understanding the various metrics that measure the performance of websites and advertising campaigns is essential. Among these metrics, Click-Through Rate (CTR) is a key indicator of your content’s effectiveness and your audience’s engagement.
In today’s digital landscape, customer testimonials have become a critical element in building trust, credibility, and brand loyalty. Testimonials offer potential customers an authentic, unbiased perspective of your product or service, making them a powerful marketing tool.
A well-designed landing page can be the key to unlocking higher conversion rates and driving more sales for your business. Whether it’s for an advertising campaign or an email marketing initiative, an optimized landing page is essential to capturing your target audience’s attention and converting them into customers.
ChatGPT can do your content writing, create code for your website, come up with keywords and blogging ideas, Tweets, Facebook posts, scripts for videos, lists for infographics, pay-per-click ads and handle complaints, compose marketing emails and do it so fast it still has time to take your dog for a walk and make you coffee in the morning.
Having an online presence is vital for small businesses to thrive and grow. One of the key components of a successful website is well-crafted service pages that showcase the value you bring to your customers. These pages play a crucial role in attracting potential clients, generating leads, and converting them into paying customers.
