Free marketing advice for small businesses and sole traders
Creating high-quality content is no longer enough to guarantee visibility and success in search engine rankings. With the vast amount of content available on the internet, businesses must find a way to stand out and be noticed by their target audience. This is where a content cluster strategy comes into play.
User-generated content (UGC) refers to any content, such as text, images, videos or audio recordings, that is created and shared by users of a product or service. Here’s our take.
If you’re an indie author with dreams of selling lots of books, we’ve put together a simple guide on how to market a novel. It includes how to set up a website and create content that reaches your target audience as well as how to choose the right social media platforms to build a following.
As the world of digital marketing continues to evolve, businesses need to stay on top of the latest strategies to effectively engage their audience. One powerful tool to achieve this is the Call-to-Action or CTA.
In today’s digital landscape, customer testimonials have become a critical element in building trust, credibility, and brand loyalty. Testimonials offer potential customers an authentic, unbiased perspective of your product or service, making them a powerful marketing tool.
ChatGPT can do your content writing, create code for your website, come up with keywords and blogging ideas, Tweets, Facebook posts, scripts for videos, lists for infographics, pay-per-click ads and handle complaints, compose marketing emails and do it so fast it still has time to take your dog for a walk and make you coffee in the morning.
Having an online presence is vital for small businesses to thrive and grow. One of the key components of a successful website is well-crafted service pages that showcase the value you bring to your customers. These pages play a crucial role in attracting potential clients, generating leads, and converting them into paying customers.
In today’s fast-paced business world, startups need to grow rapidly to stay competitive and thrive. One way to achieve this is through growth hacking—a unique blend of marketing, product development, and data analysis that focuses on efficient and scalable growth strategies.
In today’s complex digital landscape, consumers are increasingly expecting personalized and relevant experiences. This has led to the rise of contextual marketing, a data-driven approach that tailors marketing messages and content to individual customers based on their preferences, behaviour, and real-time context.
Marketing is a vital component of any business strategy, particularly for small businesses looking to expand their reach and attract new customers. Here we look at some of the common marketing terms that small businesses should be aware of.
