Free marketing advice for small businesses and sole traders
A well-designed landing page can be the key to unlocking higher conversion rates and driving more sales for your business. Whether it’s for an advertising campaign or an email marketing initiative, an optimized landing page is essential to capturing your target audience’s attention and converting them into customers.
Affiliate marketing has emerged as one of the most effective strategies for businesses to expand their reach and generate revenue. It’s a performance-based marketing model where affiliates promote your products or services in return for a commission on each sale they generate.
A/B testing is a powerful marketing tool used to optimize website performance, increase conversion rates, and improve user experience. This method is also known as split testing or bucket testing, and it involves comparing two versions of a web page, email, or ad to determine which one performs better.
Marketing is a vital component of any business strategy, particularly for small businesses looking to expand their reach and attract new customers. Here we look at some of the common marketing terms that small businesses should be aware of.
