Free marketing advice for small businesses and sole traders
For anyone in the digital marketing space, understanding the various metrics that measure the performance of websites and advertising campaigns is essential. Among these metrics, Click-Through Rate (CTR) is a key indicator of your content’s effectiveness and your audience’s engagement.
In the ever-competitive world of online business, understanding and tracking key website metrics is essential for success. One of these critical digital measurements is the churn rate. In this blog post, we will explore what churn rate is, its benefits and how to improve it to enhance your website’s performance and retain users.
A/B testing is a powerful marketing tool used to optimize website performance, increase conversion rates, and improve user experience. This method is also known as split testing or bucket testing, and it involves comparing two versions of a web page, email, or ad to determine which one performs better.
Understanding sessions allows website owners to identify areas for improvement, better target their marketing efforts, and ultimately, enhance the user experience.
Google Search Console is a powerful, free tool that helps website owners, marketers, and SEO professionals monitor, maintain, and troubleshoot their websites’ presence in Google search results.
Understanding website metrics is essential for any online business or content creator. It allows you to monitor the performance of your website, identify trends, and make data-driven decisions. Two key metrics to consider are page views and unique page views.
Total Impressions, often referred to simply as “impressions,” is a metric that represents the number of times your website’s content has been displayed to users. Here we look at why it’s important.
In today’s digital landscape, understanding website metrics is crucial for businesses aiming to achieve online success. These provide insights into user behaviour, helping you optimize your website and enhance user experience. One such critical metric is the Average Time on Page.
Understanding the importance of website metrics like page views and visits is crucial for evaluating your website’s performance and making informed decisions to enhance user engagement and achieve your business goals.
Bounce rate is a metric used in web analytics to measure the percentage of single-page visits or sessions on a website. It represents the proportion of visitors who enter a site and then leave (“bounce”) without interacting further or viewing any other pages on the same site.
