What is a Brand? A Guide for New Businesses
A strong brand has the power to differentiate a business from its competitors, foster customer loyalty, and create lasting value. Here’s our guide for beginners.
The Complete Guide to Cornerstone Content
In the world of content marketing, standing out and establishing your authority is more important than ever. One of the most effective ways to achieve this is by creating high-quality, informative, and engaging cornerstone content.
Marketing Terms: What is Affiliate Marketing?
Affiliate marketing has emerged as one of the most effective strategies for businesses to expand their reach and generate revenue. It’s a performance-based marketing model where affiliates promote your products or services in return for a commission on each sale they generate.
Website Metrics: What is A/B Testing?
A/B testing is a powerful marketing tool used to optimize website performance, increase conversion rates, and improve user experience. This method is also known as split testing or bucket testing, and it involves comparing two versions of a web page, email, or ad to determine which one performs better.
100+ Common Marketing Terms and Their Definitions
Marketing is a vital component of any business strategy, particularly for small businesses looking to expand their reach and attract new customers. Here we look at some of the common marketing terms that small businesses should be aware of.
Website Metrics: What are Sessions?
Understanding sessions allows website owners to identify areas for improvement, better target their marketing efforts, and ultimately, enhance the user experience.
15 Tips for Using Google Search Console Like a Pro
Google Search Console is a powerful, free tool that helps website owners, marketers, and SEO professionals monitor, maintain, and troubleshoot their websites’ presence in Google search results.
Master Local SEO Optimisation Techniques to Boost Your Business Visibility
Are you a small business owner looking to improve your online visibility and attract more customers from your local area? Mastering local SEO optimization techniques is essential for your business’s success in today’s digital landscape.
Google Digital Garage: Good for Your Small Business?
This free online platform offers a wide range of courses in digital marketing, data analytics, and coding, designed to help individuals and businesses learn the digital skills they need to thrive.
Social Media Hashtags: How do I Pick the Right Ones for my Business?
Hashtags have become an integral part of the social media landscape, serving as a powerful tool for businesses to increase their online visibility, engage with their target audience, and strengthen their brand identity.