Free marketing advice for small businesses and sole traders
In the context of marketing, show don’t tell involves presenting the benefits and features of a product or service in a way that allows customers to visualize and experience those benefits for themselves, rather than just being told about them.
A blog post meta description is a crucial component of your content’s search engine optimization (SEO) strategy. It’s a brief summary that appears below the title in search engine results, giving users a preview of your content.
With so much content competing for attention, it’s crucial to have a standout blog post title that captures a reader’s interest and imagination and compels them to click through and read your content.
Understanding website metrics is essential for any online business or content creator. It allows you to monitor the performance of your website, identify trends, and make data-driven decisions. Two key metrics to consider are page views and unique page views.
Total Impressions, often referred to simply as “impressions,” is a metric that represents the number of times your website’s content has been displayed to users. Here we look at why it’s important.
In today’s digital landscape, understanding website metrics is crucial for businesses aiming to achieve online success. These provide insights into user behaviour, helping you optimize your website and enhance user experience. One such critical metric is the Average Time on Page.
For small businesses and startups, finding the budget to start a comprehensive marketing campaign can be challenging. When resources are tight, affordable marketing strategies are key to growth and future success. Here’s our guide.
Search intent, also known as user intent or query intent, is the primary goal a user has in mind when typing a query into a search engine. It refers to the underlying reason why someone conducts a search, be it to find information, navigate to a specific website, make a purchase, or investigate products or services.
The truth is that it can take anywhere between 4 and 12 months to start ranking for keywords, depending on who you believe and factors such as competitiveness, industry and the quality of your content. Here’s our take.
LSI (Latent Semantic Indexing) keywords are terms and phrases that are semantically related to the main keyword or topic of a piece of content. LSI keywords help search engines like Google better understand the context and relevance of a webpage in relation to specific search queries.
