Free marketing advice for small businesses and sole traders
Long-tail keywords have lower search volume and competition compared to short-tail keywords, but they have a higher conversion rate because of their specificity. Here’s our guide for small businesses.
As a business owner or manager, setting goals is a critical part of creating a successful and thriving organization. Clear and specific objectives also help motivate your team and ensure that everyone is working towards a common purpose.
For new businesses, implementing SEO strategies can be a daunting task, and many end up making common mistakes that can harm their website’s search engine rankings. Here, we take a look at some of the biggest mistakes that new businesses make when implementing SEO.
Power words create a strong emotional response in the reader and encourage them to take action, whether it’s to click through to your website, make a purchase, or sign up for your newsletter
Understanding the importance of website metrics like page views and visits is crucial for evaluating your website’s performance and making informed decisions to enhance user engagement and achieve your business goals.
Bounce rate is a metric used in web analytics to measure the percentage of single-page visits or sessions on a website. It represents the proportion of visitors who enter a site and then leave (“bounce”) without interacting further or viewing any other pages on the same site.
Marketing is an essential aspect of any business, but for small businesses with limited budgets, it can be a daunting task. However, there are many effective marketing strategies that don’t require a big budget. In this blog post, we will share 20 cheap marketing strategies for small businesses.
Google Trends can be used to identify patterns, spikes, or declines in search interest for a specific topic, which can be useful for market research, understanding public opinion, or tracking the popularity of certain events or ideas
It can be difficult to come up with blog titles and ideas that bring traffic into your website. One often overlooked tool is Google autocomplete predictions. Use it in the right way and it can help you come up with a whole bunch of article topics that your audience is likely to find useful.
Search engine optimization is the practice of optimizing your website to rank higher in search engine results pages (SERPs) so that potential customers or readers can easily find your website.
