Free marketing advice for small businesses and sole traders
Understanding the difference between features and benefits is crucial for any business looking to effectively communicate the value of what they offer to potential customers.
Here, we explore the definitions and how to identify and communicate more effectively in your marketing efforts.
You can find time to write blog posts for your business by having a set period each day when you simply sit down and get on with the job with no distractions. An hour works best and means you can quickly build up a catalogue of content which you can then post to your site.
Whether you are brand new to Search Engine Optimisation (SEO) or a seasoned pro, the chances are that you will have come across “backlinks” on at least one occasion. They are an incredibly important part of any digital strategy and are worthwhile paying attention to.
Creating an office for your freelancing business is largely about personal choice. Some people just need a laptop and can do their work anywhere. Others want a dedicated space where they are able to focus better A lot more will depend on the property you live in and how much room you have spare.
